Course Schedule

*This is a general layout of what we will be covering each week. Due to class needs this schedule is subject to change. Please see “Week” sections (to your right) for the most up-to-date documentation of in-class material and assignments.

*Please purchase back up media (flash drive or cds).

wk01 – june 01/june 04

Introductions: Fill out About Me Forms, Course Overview.

DDB Basics: Terms & Units. Bitmap versus Vector Graphics.

Photoshop Basics: Getting to know the work area. Using tools and palettes.

Lecture: Form and Content

Practice: see Week01WorkFiles

Open Workshop: Students select a concept word. Look up the definition of your concept word. Find 5-8 images from the Internet that you feel relate to/pertain to your word. Compile them into one Photoshop document & lay them out on the page so they suggest a scrapbook or photo album. Somewhere on the canvas your word as type will be included. Save this file as FirstName_Concept_v1.psd (ex. Carla_Concept_v1.psd)

Homework wk01:

A. Purchase required back up media.

B. Arrive to second class with a design work, piece of art, writing sample, etc.. you’ve produced that best represents your interests, philosophy, style and/or aesthetic. Note that this can be any media, genre or form including writing, photography, drawing, painting, sculpture, music, or digital. Be prepared to speak for a maximum of 5 minutes about the work you have brought in.

C. Find other images that relate to your concept word (from the web, your own personal image collection, etc). Bring them into class next week for version2 of your concept word composite.

wk02 –june 08/june 11

Student Presentations of Earlier Work

Review of Last Weeks’ Material

Resolution http://j-bel.net/sva/week03/Resolution.html

Photoshop Basics Cont’d: Making Selections, Transforming, Working With Text (Basics), Masking, Adjustment Layers

Practice: see Week02WorkFiles

Open Workshop: Iteration 02: Using the images that relate to your CONCEPT word, downloaded last week or brought in for this week, begin to work with more complex selections and layout of your images in a 4 x 5 in, 300 dpi, 5.15 MB document (using overlapping, transparency, alternative shapes to the images, etc)…

Homework wk02: Read “The beauty of a form, although highly subjective, is an important consideration in the creation or evaluation of form. …Visually pleasing form (and perhaps ugly form) can enlighten and engage us in its message. …But aesthetics is only one among many considerations in creating expressive and informative form. The adage “form follows function” suggests that a form’s visual appearance should serve primarily to transmit information. (However this is often debated). The interplay between form and function can best be decided in the context of individual problems and their context.” …. “No formula exists to ensure that design fulfills the three primary functions (inform, enlighten, and persuade) yet is also visually pleasing, useful, and meaningful. …Designers are more than makers, observers, or controllers of information and ideas. At their best, designers are participants in the creation, critique and dissemination of culture.” (from Introduction to Two-Dimensional Design: Understanding Form and Function by John Bowers)

  • Based on the words above, find an advertisement this week that you feel is successful in terms of its form and function (this can be from a magazine, a photograph of a billboard in the city/on the subway, a screen grab from a film trailer on DVD playing on your computer, a downloaded jpg from the web, and/or a photograph of your TV screen during a commercial).
  • In 250-500 words explain why you find it compelling, and how it works as a successful design example for you.
  • Bring in your image and text next week to class.

For thought: http://www.yourpointofview.com/page03.html

Thoughts on the strength or simplicity of this campaign?

wk03 – june 15/june 18

Lecture: The Work of Art in the Age of Digital Reproduction/The Culture of the Copy: See: http://j-bel.net/sva/week03/terms_OrigCopy.html

Flashback|Scanforward Conversation: Artists – Past and Present See: http://j-bel.net/sva/week03/03_Artists.pdf

Review of Last Weeks’ Material: Image size, File size, Compression, Layer Masks

Photoshop Intermediate: Blending Modes, Masking, Manipulating and Recreating imagery in Photoshop. Gamma and Color adjustments with adjustment layers, Retouching

Practice: see Week03WorkFiles

Open Workshop: Finish your Concept Word Collages, iterations 1 and 2.

In Class Critique of Concept Word Collages

Homework wk03:

A. Collect a number of pictures (from magazines [to be scanned], the internet [please search the extra large image category], stock photos, or posters) of celebrities in different poses, the more we can see of the person and the higher the resolution of the image the better. Your “celebrity” can be an artist, actor, writer, politician, game designer, athlete, etc…

B.Take a photo of yourself (new for this project) in an activity (such as playing cards, basketball or running) and if you have access to a computer this week “Photoshop in” the celebrity. This first version will be a draft. Next week in class we will have an open workshop to work on these. The final version should be realistic and look as if you are really interacting with the celebrity.

Readings: “Computer Art” http://en.wikipedia.org/wiki/Computer_art and “The Work of Art in the Age of Mechanical Reproduction” (Wiki Description is all that is required however there is a link to the actual essay if you would like to read!) http://en.wikipedia.org/wiki/The_Work_of_Art_in_the_Age_of_Mechanical_Reproduction

Before class Feb 23 (next meeting date), in 50 words or less, comment on these readings on our class blog in Week Three.

wk04 – june 22/june 25

Finish Concept Word Critiques

Review of Material Covered in Week 03

Photoshop Intermediate: Blending modes, recreating & duplicating imagery in Photoshop. Gamma and Color adjustments with adjustment layers, Retouching

Open Workshop: Begin working on your Celebrity Composite Project – *Doc dimensions: 8 x 6 inches, 2400 x 1800 pixels, 300 ppi

Work on two versions: your first version will be your draft. The final version (due next week) should be realistic and look as if you are really interacting with the celebrity.Save these assignments as (lastName)_CelebCompos_v1.psd and …._v2.psd (ex. Smith_CelebCompos_v1.psd & Smith_CelebCompos_v2.psd)

Homework wk04: Read “Vector Graphics” http://en.wikipedia.org/wiki/Vector_graphics and “Page Layout” in the Wikipedia http://en.wikipedia.org/wiki/Page_layout. Before class next week, in 50 words or less, comment on this reading on our class blog in Week Four.

wk05 – june 29/july 2

In Class Critique of Celebrity Interaction Project

Vector Graphics & Illustrator Basics:

Getting to know the work area.

Using tools and palettes.

Drawing shapes.

Creating a vector illustration with Illustrator.

Turning a hand-drawn image or photo into a vector graphic using the pen tool.

Practice: see Week05WorkFiles

Open Workshop: Choose one of the photographic images related to your Concept Collage from Week 02, and using Illustrator draw a representation of that image. You are in effect creating a simple line/shape version of the image. Work on 3 versions of your concept word based on material we have covered in class.

Homework wk05:

A. Personal Logo Design: Makes analog sketches of the initials of your first and last name. You can work with concepts like mirroring, repetition, distortion, & shape overlapping to create some kind of iconic representation of yourself.

Good Logo Design Tips:

  1. It’s describable
  2. It’s memorable (The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on people)
  3. It’s effective without colour
  4. It’s scalable (i.e. works when just an inch in size)
  5. It’s appropriate (The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo)

B. Choose two examples: one of a logo and logotype that you think is successful at conveying the concept & identity of the product or service it represents & two a logo and logotype that you think is unsuccessful or ill-conceived. Before class next week, in 50 words or less, explain and critique your choices on our class blog in Week Five. Please email me (before class next week) your two logo samples so that I can post to the blog.

Some Inspiration:

http://miltonglaser.com/

http://www.davidcarsondesign.com/

wk06 – july 6/july 9

In Class Critique of Concept Word Illustrations

Vector Graphics & Illustrator Intermediate:

Additonal Tools, Graphic Styles, Symbols, Clipping Paths, Live Trace, Live Paint

Practice: see Week07WorkFiles

Typography:

http://www.j-bel.net/sva/week09/Typography.html

http://typies.blogspot.com/2006/11/15-tips-to-choose-good-text-type.html

http://www.adobe.com/type/opentype/index.html

http://justcreativedesign.com/2008/09/23/top-7-fonts-used-by-professionals-in-graphic-design-2

Class Discussion of Student Logo Choices (the good and the bad)

Open Workshop: Based on your homework logo sketches, work with Shapes and Type in Illustrator to create a digital version of your logo design. Some examples: http://www.j-bel.net/sva/week08/logoExamples

Homework wk06:

A. Write a bio of your life thus far: (in Word or Text Edit)

* Name and Address | Education | Experience | Skills | Hobbies | Family, etc.

* Choose 5-6 images from the web that you think describe who you are, shape your interests. If you have your own images posted on facebook, myspace, youtube, or anywhere else you may also use those. You will build a home page around these images.

* Create a wireframe (mock-up) web page layout for yourself based on the information and images you have gathered, (this can be done with pencil and paper or using Photoshop or Illustrator). Think about your “identity”: graphics, images, a color palette that relates to who you are, what you’re about, how you would like to present yourself in a web community.

Some artist and designer portfolio sites for inspiration: http://www.j-bel.net/sva/week08/artistWebsites.html

wk07 – july 13/july 16

Presentation: History of the WWW & brief Intro Terms: Site Maps, HTML, and CSS

http://j-bel.net/sva/week08/WebsiteTerms.html

http://j-bel.net/sva/week08/TheInternetAndWWW.html

Photoshop Automation & Web Presentations: Actions, Batch Processing, Web Page Layout, Slicing, Linking,

Saving for Web: jpgs, gifs & png. Creating Web Ready Work.

http://www.adobe.com/uk/designcenter/photoshop/articles/phs7optimize.html

Practice: see Week09WorkFiles

Open Workshop: creating a web page from homework assignment. Slicing. Saving for web and devices. Creating links. Previewing in a browser.

Homework wk07:

Finish web pages.

Technique for Next Assignment – Read: Magazine Layout Tutorial: http://www.layersmagazine.com/magazine-cover-design-in-indesign.html (The assignment will be to revisit our Celebrity Composite Works from Week 04, you are now going to create a magazine cover (or inner spread that could be a profile piece) that incorporates your composite into a page layout – one that includes a masthead or header, tagline and body text. Over this week look at magazines and your favorite publications for inspiration.

Read:‘Farewell Information, It’s Media Age’ Saffo.pdf & Interview with Joshua Davis: http://www.designmuseum.org/design/joshua-davis & http://www.fairspot.com/interview-with-hillman-curtis/ Before class next week, in 50 words or less, comment on these readings on our class blog in Week Seven.

wk08 – july 20/july 23

In Class Critique of Web Pages

Discussion: Intellectual Property & The Creative Process

Terms & Definitions: Copyright.html & Creative Commons: http://creativecommons.org/about/

Creative Process: http://j-bel.net/sva/week10/CreativeProcess.pdf

Introduction to Page Layout and Adobe InDesign: Master Pages, Text Threading, Importing Graphics, Using InDesign to compose pages.

Magazine Layout Tutorial: http://www.layersmagazine.com/magazine-cover-design-in-indesign.html

Practice: see Week10WorkFiles

Body Text Generator: http://www.lipsum.com/

Open Workshop: Revisiting our Celebrity Composite Works from Week 04, you are now going to create a magazine cover (or inner spread that could be a profile piece) that incorporates your composite into a page layout – one that includes a masthead or header, tagline and body text. Over this week look at magazines and your favorite publications for inspiration.

Open Workshop: Working on Portfolio Presentations for Final Review. Choose 3 of your strongest works from the term. Put them together in .pdf format.

FINAL PRESENTATIONS & CRIT

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