week 05

June 29, 2009

Open Work Session: Celebrity Interaction Project

In Class Critique of Celebrity Interaction Project

Vector Graphics & Illustrator Basics:

Getting to know the work area.

Using tools and palettes.

Drawing shapes.

Creating a vector illustration with Illustrator.

Turning a hand-drawn image or photo into a vector graphic using the pen tool.

Practice: see Week05WorkFiles

Open Workshop: Choose one of the photographic images related to your Concept Collage from Week 02, and using Illustrator draw a representation of that image. You are in effect creating a simple line/shape version of the image. Work on 3 versions of your concept word based on material we have covered in class.

Homework wk05:

A. Personal Logo Design: Makes analog sketches of the initials of your first and last name. You can work with concepts like mirroring, repetition, distortion, & shape overlapping to create some kind of iconic representation of yourself.

Good Logo Design Tips:

  1. It’s describable
  2. It’s memorable (The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on people)
  3. It’s effective without colour
  4. It’s scalable (i.e. works when just an inch in size)
  5. It’s appropriate (The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo)

B. Choose two examples: one of a logo and logotype that you think is successful at conveying the concept & identity of the product or service it represents & two a logo and logotype that you think is unsuccessful or ill-conceived. Before class next week, in 50 words or less, explain and critique your choices on our class blog in Week Five. Please email me (before class next week) your two logo samples so that I can post to the blog.

Some Inspiration:

http://miltonglaser.com/

http://www.davidcarsondesign.com/

LOGO LIKES & DISLIKES:

Mary Margaret
image001

image002

Yuko – http://www.pentagram.com/en/new/2009/02/new-work-the-museum-of-modern.php
…[this was] “helpful in explaining the relationship of logos to institutional branding / identity, and its versatility across different media, as well as showing how it [MoMA] was revamped and reworked in its graphic design projects.”

hello-kitty-color

progresso

Sumita

image004

image006

Emilie

NIKE_Swoosh

The-Weather-Channel-logo

Alexandra
corhan_logo_1

TROPICANA PRODUCTS ORANGE JUICE CARTON

Jamie
TargetLogo

xerox_logo

Scout

jc
q7J

Lawrence

apple-logo1

warhol-andy-campbells-soup-i-tomato-1968-2805709

Larry
tivo-logo

wtf-logo

Rachel

FedEx Logo

ups

Laura

kate spade

kate's paperie logo

Karina

432px-Target_logo

Picture 2

Carol

syfy_01_01

woolmark-logo

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