week 07

Open Workshop: Finish logo designs in Illustrator

Presentation: History of the WWW & brief Intro Terms: Site Maps, HTML, and CSS



Photoshop Automation & Web Presentations: Web Page Layout, Slicing, Linking,

Saving for Web: jpgs, gifs & png. Creating Web Ready Work.



Practice: see Week07WorkFiles

Open Workshop: creating a web page from homework assignment. Slicing. Saving for web and devices. Creating links. Previewing in a browser.

Homework wk07:

Finish web pages if not finished in class (and you have the appropriate software to work with).

Technique for Next Assignment – Read: Magazine Layout Tutorial: http://www.layersmagazine.com/magazine-cover-design-in-indesign.html (The assignment will be to revisit our Celebrity Composite Works from Week 04, you are now going to create a magazine cover (or inner spread that could be a profile piece) that incorporates your composite into a page layout – one that includes a masthead or header, tagline and body text. Over this week look at magazines and your favorite publications for inspiration.

Read:‘Farewell Information, It’s Media Age’ Saffo.pdf:  http://j-bel.net/sva/week06/Saffo.pdf & Interview with Joshua Davis: http://www.designmuseum.org/design/joshua-davis & http://www.fairspot.com/interview-with-hillman-curtis/ Before class next week, in 50 words or less, comment on these readings on our class blog in Week Seven.


15 Responses to week 07

  1. Andrea Mariano says:

    For some reason, the first link was not working for me. But in regard to both Davis and Curtis – they are both pioneers in two different creative fields and as such have had to master the skills through self-teaching. I agree that while this may take time, and possibly trial and error it seems to be the best way to hone one’s own unique creative vision. They have both produced really great stuff. What I think is especially significant is that as pioneers they are utilizing an open-source approach to sharing their work through lectures, seminars or websites which will only inspire others to take what they have mastered one step further, continuing the evolution of digital design/art.

  2. Alexandra Corhan says:

    Out of the 3 articles, the Saffo had the most impact on me. It’s a very good summation of the current state of media, and how it can be both good and bad. It can connect, but it can also isolate. The thing that I’m most worried about is how “old media” can transition, because so far, they seem to be doing a pretty bad job of it. I’m sure they were blindsided in some ways, but I expected better. Another downside of new media is how exhausting it is. 10 years ago, maybe there were 2 or 3 music magazines you trusted for reviews, but now there are dozens of sites, and sometimes you don’t know where to turn!

  3. Emilie says:

    Like Saffo, I find the relationship between consumer and creator fascinating. Now that consumers can create with Web 2.0 tools, the line between the two groups is increasingly blurred. As such, the evolution of the internet is symbiotic and must have respect as its foundation. In other words, just because we can text a coupon to a cell phone as someone passes a Starbucks, well, it doesn’t mean we should. But if they tell us they want it — either by signing up for a list or subscribing to a service — then we have permission to do so.

    Seth Godin talks a lot about permission marketing and about forming tribes of like-minded people.


  4. jamie says:

    Farewell Information, it’s a Media Age is an interesting take on the transition from mass to personal media. There are clearly many benefits to personal media – it gives everyone a voice and allows for public discussion and debate in a way that was not previously possible. While I think that sharing information and opinions is invaluable, I also think it should be balanced with unbiased information.

    Recently a friend sent me a blackberry request for an application that would let him know my whereabouts at any given time. For obvious reasons that concerned me – it made me question recent developments in geo-awareness and how it will limit privacy. That being said, it will be exciting to see how this “new” media will continue to develop in the future.

  5. Yuko Miki says:

    Maybe because I’m an old-school historian, I enjoyed Sappho’s article but also thought print — and in particular, newspapers — was an earlier form of user-generated content or community in the sense of Benedict Anderson’s “Imagined Communities.” Reading and corresponding with newspaper writers and other readers was, I think, an earlier form of a such community-building. (And let’s not get into the bizarre world of sports call-in radio!)
    Since I don’t like publicizing information about myself too much I am not a big user of 2.0 media, but I do think it’s an important step that upends the unidirectional nature of much consumer-oriented media. Nonetheless, i also believe Sappho’s concerns about the disappearance of a social/intellectual commons hold very true — the problem of personal media is that it often stands in for actual dialogue and interaction, and too easily shuts out ideas and people that are disagreeable to our inclinations, as valuable as they may be. Perhaps the irony of the 2.0 age is that even as it allows more participation, it is solidifying the borders between different interest groups.

  6. tuyen says:

    Very appropriate reading material for the end of the course I felt. Since both Davis and Curtis were pioneers in their field– it gave good insight in how not everything can be taught. Many genius designs are created from trial and error. Its especially very motivational for a person (such as myself or others in the class) who cannot devote the time or money towards a design degree but can still “make-it” in the field with enough commitment. On a side note– both designers had very beautiful and inspirational work. Thanks Carla.

  7. Lawrence Jung says:

    Paul Saffo article “Farewell Information, it’s a Media Age” raise concerns about this Media revolution. Since technology has been getting expodentially more advance every year, consumers are able to get want they want all over the world however this does have some social impact. No longer are the family tied to one room with the television set viewing a variety show. Now we all have our own TV/Computer to watch what we want to watch. This can create a communication divide between family members. Though in a way, the information we receive is faster than ever. No longer do we have to wait for the next day newspaper.

    • Lawrence Jung says:

      The next part I consider is the subscription part. I imagine in the future that there will be no phone but a “virtual” communication device. No longer are people tied to the physical device since it is wireless and accessible everywhere. However this social isolation due to technology makes me think of the movie “Wall-e” where everyone on the spaceship is isolated in their own little world separated by technology. I guess it seems that people are willing to pay for convenience.

      • Lawrence Jung says:

        As another reply to my own :p, this comment or “Leave a Reply” box proves that people are now participants in this media revolution. We now have a voice in the content that is presented on the internet. It is not a passive participation in digesting the information that is given to us. WordPress, Xanga, and other blogging allows other people to take part in this small activity.

  8. Larry says:

    The media age will continue to dramatically change how we conduct our day to day lives. Creativity will inevitably interweave new technology into even the most mundane tasks. In the coming decade, the role of handheld devices will continue to grow as an ever increasing number of must have applications are introduced.

    I find interesting the idea that in this environment one can immerse themselves in strictly biased media. Obviously this is a risk, but even our most respected traditional news outlets often fall short of fair & balanced reporting.

    The value of this media age remains to be seem. I am often drawn to the comments following online articles. I read them for the content as well as the dialogue between users, and in most cases, I can’t believe what I am reading. Maybe the value is in the anonymity this forum provides, resulting in more honest comments, but it also illustrates that as a community we share views that are light years apart.

  9. Karina Vogt says:

    I agree that art brings together and creates a common bond that “keeps people from killing each other”. I hadn’t thought of art in such terms before.
    The intention is interpretting and the outcome is what it is and always subjective from every perspective.I am inspired by their learning from experimentation and what results is a creature of it’s own. As long as it continues to be indulgant, I believe it will continue to be interesting. Most important, it still has the power to move the spirit of what it is to be human, as the short films did for me.

  10. Laura Trimble says:

    It is interesting to consider the social consequences of the media age brought up in Saffo’s article. Although blackberries allow for constant connectivity and more tight knit communication with our closest friends, the down side is that they facilitate narrow-mindedness in who we speak with and a lost art of face-to-face conversation. It’s a shame when a group of strangers are put at a table together at a party and they would rather text with close friends than make new friends. Similarly it is sad to see a family at the dinner table with their phones not speaking with each other. In the same way that blogs and personal media cut out the “shared information space,” the downside of phones and blackberries is not only a rise in bad table manners, but the lost pleasure and “shared space” of live conversation.

  11. Ann Briody says:

    I find the Saffo article the most informative and very interesting. I take the personal media/internet bubble as the most amazing creation ever but I have to admit that after reading Saffo’s article it has made me think twice about what is going on now in the media world. It has showed me the downside of the transition from the mass media to personal media. There is a lot of biased media floating out there. Paul Saffo stresses in his article that because of overuse of media, there will be a near-complete disappearance of a center, and thus this will break society in the end.

    I guess this is a matter of personal choice. I happen enjoy having the opportunity to keep up with my friends online, or having easy access to any information that I need. But I feel that this is so time consuming, distracts you from reality and sometimes there is no personal space. It is funny how sometimes you see people and friends, trying to have a nice dinner or gathering but all they do is access their cellphones, and instead of the physical communication and interaction, they prefer electronic access or tweetering. There should be a limit to this, but I believe this is a choice, and we shouldn’t forget to inform people about great articles like this. After reading this article, I have forwarded it to many of my friends. And they loved it!

  12. caroleicher says:

    Saffo’s piece was thought-provoking, but I’m not sure all the blame for our social isolation belongs to the new instant media culture. Consider all of these developments that preceded the BlackBerry:

    – video rentals (no need to go to the movie theater)
    – magazines (explosion of niche titles for every interest)
    – CD (since music can be copied, the ritual of shopping in a store is irrelevant)
    – personal automobiles (less engagement with others while getting from one place to another)
    – studio apartments (one person per dwelling instead of relying on others)

    We haven’t all watched The Evening News with Walter Cronkite together for decades, and it’s easy to think that it was a simpler time when we all shared a common worldview. Each of us now has the opportunity, if we want it, to search out objective news sources and to find opposing viewpoints. We can also create community with the web, finding “our people” without geographical limitations.

    If we end up using personal media to isolate and to reinforce our existing beliefs, that’s our problem.

    A friend of mine who sat on the panel for Web 2.0 has a cynical view about the internet developing more and more complicated ways for people to talk about “The Simpsons”. We probably owe as much to the architects of on-line gaming, gambling, chatting and porn for innovation on the web as we do to the military, educational system and big business. “Social Media” can be used to improve our minds and our lives, but it also fills an obvious need for recreation and escape.

  13. Nicole says:

    I agree with Ann. After reading the Saffo article, I find the modern technological world revolving around the internet to be bittersweet. Immediate answers, convenient communication and instant knowledge of world wide news is an amazingly unfathomable concept. At the same time, however, the joy of personable and humanized interactions is a soon-to-be forgotten past. Hopefully, a wider distribution of discourses like these will get people thinking about the degree of isolation they wish to live their lives. The modern age is in need of a balance – a balance between taking advantage of the many wonderful technologies we have at our disposal and the recognition of a real world with real people and real language. Once we can get over this initial craze of the “unexplainable” technologies taking over the modern era, maybe we can progress to a world in which we respect both humans and technology.

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