Open Work Session: Celebrity Interaction Project
In Class Critique of Celebrity Interaction Project
Vector Graphics & Illustrator Basics:
Getting to know the work area.
Using tools and palettes.
Creating a vector illustration with Illustrator.
Turning a hand-drawn image or photo into a vector graphic using the pen tool.
Practice: see Week05WorkFiles
Open Workshop: Choose one of the photographic images related to your Concept Collage from Week 02, and using Illustrator draw a representation of that image. You are in effect creating a simple line/shape version of the image. Work on 3 versions of your concept word based on material we have covered in class.
A. Personal Logo Design: Makes analog sketches of the initials of your first and last name. You can work with concepts like mirroring, repetition, distortion, & shape overlapping to create some kind of iconic representation of yourself.
Good Logo Design Tips:
- It’s describable
- It’s memorable (The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on people)
- It’s effective without colour
- It’s scalable (i.e. works when just an inch in size)
- It’s appropriate (The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo)
B. Choose two examples: one of a logo and logotype that you think is successful at conveying the concept & identity of the product or service it represents & two a logo and logotype that you think is unsuccessful or ill-conceived. Before class next week, in 50 words or less, explain and critique your choices on our class blog in Week Five. Please email me (before class next week) your two logo samples so that I can post to the blog.
LOGO LIKES & DISLIKES:
Yuko – http://www.pentagram.com/en/new/2009/02/new-work-the-museum-of-modern.php
…[this was] “helpful in explaining the relationship of logos to institutional branding / identity, and its versatility across different media, as well as showing how it [MoMA] was revamped and reworked in its graphic design projects.”